About
Strategic and data-driven Product Manager with a robust background in content strategy, UX, growth, and cross-functional leadership. Proven ability to drive 0-1 product development, manage complex cross-functional teams, and deliver user-centered platforms with measurable business impact. Expertise spans product roadmapping, stakeholder alignment, agile execution, and market-informed iteration. Passionate about the intersection of UX, content, and scalable product systems, with a particular focus on early-stage and B2C growth environments.
Work
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Summary
Orchestrated end-to-end product strategy and execution for Hello CV's domain and career product suite. Collaborated with design, engineering, and marketing to deliver innovative 0-1 features, including AI-powered profile site creation and advanced DNS management tools. Conducted direct user research and analyzed usage metrics to drive rapid product iterations, spearheading Hello CV's transformation into a comprehensive career operating system that significantly improved user engagement, revenue generation, and brand market presence.
Highlights
Defined and executed the product vision for Hello CV v1, integrating AI-powered domain search, purchase, DNS management, and redirect/subdomain tools.
Spearheaded the strategic transition from a domain-only platform to a full-stack career operating system, expanding core functionalities.
Launched Hello CV's career profile builder with AI integration, attestation, endorsement, PDF resume export, shareable profiles, and .cv publishing, leading design and scope definition to achieve over 90% adoption across active user sessions.
Designed and launched viral user acquisition features including Attestation & Endorsements, Link Shorteners, and shareable profiles with .cv domain integration, driving product-led growth.
Established robust feedback systems to capture input from users, support, and internal teams, directly influencing roadmap prioritization and product iterations.
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Summary
Led end-to-end product development across multiple EdTech and finance projects, effectively managing cross-functional teams of designers and engineers. Balanced hands-on delivery with strategic planning, employing agile methodologies to optimize workflows, crafting detailed user stories, and facilitating engineering trade-offs. Conducted comprehensive competitor research and user testing through surveys, interviews, and usability sessions to drive data-driven product decisions and market positioning.
Highlights
Spearheaded the development of a course creation tool that facilitated over 200 course launches within 8 months.
Led a successful product launch that achieved '5th Product of the Day' on Product Hunt, establishing strategic partnerships that drove 25% growth in product awareness and adoption.
Reduced development time by 30% through agile workflow optimization, simultaneously achieving a 15% improvement in product features and user experience.
Increased customer retention by 20% through customer-centric strategy implementation and iterative feedback integration.
Utilized advanced product analysis techniques to identify market trends and customer needs, driving data-driven decisions that led to a 15% improvement in product features and user experience.
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Summary
Partnered daily with product and marketing teams to define UX content for EdTech platforms and develop data-driven content strategies. Analyzed user behavior and market trends to craft compelling website, blog, and video content that aligned messaging with program benefits and key product outcomes. Collaborated cross-functionally on content production, SEO optimization, and event coordination to drive customer acquisition and brand growth.
Highlights
Designed and executed a scalable content operations system, facilitating over 200 articles and driving a 25% increase in learner engagement.
Co-developed the YouTube strategy for 'Career X,' boosting subscriber count by 25% and expanding platform reach.
Owned content strategy for 'The Bulb Institute' website, significantly improving program discovery and SEO performance.
Delivered a 20% increase in website traffic through strategic content alignment and market-driven messaging.
Organized and hosted webinars, media interviews, and events to strengthen brand presence and foster community engagement.
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Summary
Developed and executed comprehensive social media strategies for PAM Africa, creating content calendars and managing Facebook/Instagram ad campaigns. Utilized analytics to monitor performance, identify actionable insights, and refine messaging for maximum effectiveness. Authored product-aligned blogs and thought leadership content to establish industry authority and drive website traffic growth.
Highlights
Built PAM Africa's online presence from scratch, achieving 2x engagement growth within 6 months.
Grew social media following by 25% while driving a significant increase in active user engagement.
Improved content consistency by 33% through strategic social media calendar implementation.
Positioned PAM Africa as a solar energy industry authority through targeted thought leadership content initiatives.
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Summary
Collaborated cross-functionally with clients and brand teams to develop high-impact messaging and creative content across radio and digital formats. Conducted in-depth audience research to understand client needs and translate creative briefs into conversion-driven copy that aligned with brand goals and voice. Supported campaign effectiveness through strategic message-to-audience alignment and comprehensive testing efforts.
Highlights
Delivered a 20% campaign ROI boost through performance-driven ad copy for premium brands, including Lexus and Mitsubishi.
Increased brand engagement and customer acquisition by 20% through innovative creative concept development.
Enhanced brand perception and drove a measurable increase in product inquiries and sales leads.
Improved brand affinity through tailored on-air scripts and targeted messaging strategies.
Successfully managed copy alignment across multiple ad formats and placements for a global client portfolio.
Certificates
Skills
Product Strategy & Planning
Product Roadmapping, Go-to-Market Strategy, KPI Tracking & OKRs, A/B Testing.
User Insight & Experience
Customer Discovery, User Research & Feedback Loops, UX Writing & Content Strategy, Information Architecture.
Product Execution & Agile Delivery
Backlog Management, Agile / Scrum, Stakeholder Communication, Cross-functional Collaboration.
Product Analytics & Tooling
Notion, Google Analytics, Mixpanel & Figma, A/B Testing & Experiment Design, KPI Tracking & Reporting, Data-Driven Decision Making.